The sports rights within the UK bring in vast commercial and public broadcasting revenue, as this report confirms, the annual value of the top ten sports rights within the UK is £1.3bn. The report by Ofcom also brings to our attention the domination of the Premier League. It is valued greater than all the other individual football tournaments and sports themselves who make up the top ten.
The report confirms the difficulties the BBC face when determining how much to bid for individual broadcasting licences, it is a minefield; however the detail within the Ofcom study allows anyone with half a brain to work out the relative values based on perceived growth and potential viewers, balanced alongside the 'public service broadcasting' principle the BBC is duty bound to uphold. It should not be outsourced to a private consultancy firm. Decide for yourselves, but I do hope they manage to bring the cricket back to BBC TV. That is my only request. Please.
